Groupie

As a fan of Pamela Des Barres memoir, I’m with the Band, it wasn’t hard to draw inspiration for the LA based clothing brand, Groupie, in which she is the muse. Groupie loves to keep things original, vibrant, and positive with a Girl Power message. For the launch of their collection their existing logo was embellished with 60’s inspired illustrations. The design was used across the hangtag and packaging materials. For the T-shirt designs Groupie wanted to pay tribute to Pamela, but also touch on today’s hot topics for this generation’s fan base.

Client

Groupie

Project

Hangtag and Packaging Design
T-Shirt Graphic Designs