Clarity NPO’s mission is to empower non-profit organizations and give them the assistance they need to achieve their goals.
They wanted their logo to showcase their core values such as sustainability, inclusiveness, and growth. A tree icon was developed as it also represents strength and balance. The roots and leaves extend past the borders to symbolize reach and also provide a sense of movement. The wordmark below anchors the icon but has generous spacing within the letters.
Working with Clarity NPO was a lovely experience and I can’t wait to see their impact on Canadian non-profits.
Logo design & branding