Luv the Grub

Luv the Grub is a social business. Founder, Alia Sunderji, makes change taste delicious. She uses bumped and bruised produce that would otherwise be discarded to make her fusion chutneys and hires newcomer refugees and immigrants

She wanted her packaging to reflect the casual nature of the name of the brand and also to showcase the diversity that is carried through her ingredients to her employees. We add a new label colour to each spread to keep her displays bright and eye catching.

I loved working with Alia on this very special project.

Client

Luv the Grub

Project

Branding & packaging design