Luteal

Luteal is a menstrual relief cream that soothes pain and the nervous system. The branding is organic in colouring, elegant but simple. The wordmark uses thick and thin lines creating a look that is classic and refined. The shape of the icon that sits above the wordmark is taken from the change in hormones that occurs during the luteal phase of the menstrual cycle.

Client

Luteal

Project

Logo design and packaging